Capturing & Celebrating Everyday Life

One of the things that was different about this shoot was the use of electronics by the Athleta team. Each of the creative team members had an iPad that they were using to keep track of the details of the shots, etc. It has been one of the things that cracks me up when I look at these photos. There is a photo with the team looking over the photography tech's shoulder to see some photos. In that shot you see Linda's iPad all lit up. Below you can see Beth working on hers at the beach. The photographers would load up the shots they captured the night before and the team would download them to their iPads. It was like an electronic version of last year's board. Pretty cool. And as with life, there were moments of utter silliness.



Page credits:

AEdwards_6x4_CapturingAndCelebrating - Designer Digitals
CVA_SSTools_Scripts_SupplyTracker - Scrapgirls
Paper_Waves_GinaCabrera
bio_P365_0610w26a - Oscraps Biografitti
bio_P365_0610w23a - Oscraps Biografitti

This post is in our Behind the Scenes series for the Athleta Photo Shoot for their Summer 2011 catalogs shot here in Bocas del Toro in January 2011. It was both an honor and a lot of fun to be a part of this process.