Thursday, April 9, 2009

Internal struggle

Right now I am struggling with really understanding the concepts of sustainability and geotourism. This is a good struggle. I believe one should constantly be learning and improving. I have had the good fortune to be in a position to work on two different efforts relating to sustainable tourism here in Panama.

APTSO (www.aptso.org) is the Panamanian Sustainable Tourism Association. APTSO is a non-profit association directed by a group of pioneers in the fields of tourism, science and development that intends to spread sustainable tourism across both the private and public sectors in order to improve the environmental and common development of Panama. It is open to any person, company, institution or organization that wants to support our commitment to conservation of the environment, preservation of our cultural heritage and local economic development across tourism.

The second effort is the development of a destination management organization (DMO) for Bocas del Toro, Panama (www.discoverbocasdeltoro.com - not active). As of yet it does not have a name, but it is guided by National Geographic's Center for Sustainable Destinations definition of Geotourism. Geotourism is tourism that sustains or enhances the geographical character of a place - its environment, culture, aesthetics, heritage and the well-being of its residents.

In order for Bocas del Toro and Panama to really succeed in the long term as a tourism destination I believe that we must be guided by both of these principles. I haven't found that either principle actually competes with the other. I believe them to be complementary. We must conserve and protect all of the cultural and natural resources within this country.

One set of resources is predominantly national. The other is facilitated by an international group but will ultimately belong to local players. We need to learn from the experience of others throughout the world and apply what we learn to our local and national situation. This is not easy. It does not happen overnight. However, it is necessary. We must begin and continue making improvements little by little. The benefit of doing so is huge. So we press on...and we do it together.

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